Online and mobile video experienced a wild first week of October filled with big deals and even bigger glitches. While mobile gaming resembled a roller coaster ride, mobile video experienced smooth sailing.
Rovio, the gaming company that brought you Angry Birds, laid off 130 employees, or 16 percent of its workforce. The company had expanded based on assumptions of faster growth than materialized, said Rovio CEO Mikael Hed. The company created a toy line and amusement parks based on the game, as well as, sequels to the original Angry Birds but, has not introduced other games. (Wired)
A glitch in Chinese mobile app FengKuang LaiWang shared more than 35,000 user videos to online video site Youku without authorization. Some clips showed users in their underwear or naked. The game's publisher, Zhejiang Zhile Network, removed the video sharing function which was supposed to allow private sharing between friends. (Kotaku)
Mondelēz International, makers of Oreos, Trident gum, Nabisco and Cadbury products, cut an online advertising video deal with Google using digital stars from its Brand Partnership program in marketing video for Sour Patch Kids. Mondelez plans to shift 10 percent of its ad budget to online video this year, uping the figure to half of its marketing budget by 2016. The Google Youtube video will target the North American, European, Eastern Europe, Latin America, the Middle East, and Asia Pacific markets. (AdWeek)
Samsung and SK Telecom have developed a near-real time video delivery system based on the MPEG Media Transport (MMT) standard via LTE. Their product, 'True Real Time Mobile Streaming' (TRTMS), could reduce latency by 80 percent. Latency refers to the delay between sending a packet of data from one point to another. The companies tested the system using SKT's commercial LTE network and its Btv video streaming platform. Under current conditions, users experience up to 15 seconds of latency when viewing live video but, TRTMS reduces it to 3 seconds, according to Samsung. The partners plan to launch TRTMS next year. (Rethink Wireless)