Cable station HBO plans to offer its online service, HBO GO, directly to consumers, avoiding the middlemen - cable and satellite companies - according to information contained in a market survey conducted by HBO via market research firm Confirmit.
HBO has set its introductory price at $14.99 per month, using the Confirmit survey to gauge consumer interest in the standalone product and price. The survey targets "cord cutters," former television subscribers who now obtain their visual entertainment via online services such as Netflix, YouTube, or pirate sites. Currently, HBO limits access to HBO GO to cable/satellite subscribers who subscribe to HBO as an add on station. HBO GO provides unlimited access to all of of HBO's programming content, including original programs, sports, and movies, via the Internet. It also provides bonus content such as behind-the-scenes exclusives.
Under the new system, users may subscribe to the online station directly through HBO or through Apple, Amazon, Microsoft Xbox, Sony PlayStation, or an Internet service provider. Users can view content via mobile device, tablet, computer, Xbox, or PlayStation. The introduction date of the direct-to-consumer sale is unknown at this time.